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JUST BLACK THAT’S ALL

JUST BLACK THAT’S ALL

The best representation of who you are
HERA BLACK CUSHION

Seoulista always stay true
to themselves

Putting their focus on the most
important essence,
moving beyond
redundant formalities
and rules as they
explore their true selves and set their
own standards.

BLACK represents the identity of
Seoul women today
who are effortlessly
beautiful for being true to themselves
and carefree without being defined
by one single standard.

HERA BLACK CUSHION NEW LAYERLESS MATTE
  • HERA finds color that
    perfectly matches individuals

    Through a study of 2,000 Asian women
    with different skin tones, HERA offers
    a selection of
    colors that best match
    the natural skin tone of individuals.

    HERA BLACK CUSHION MODEL JENNIE
  • Seamless blending and
    coverage
    that lasts for 24 hours
    for a feeling of freedom

    Inspired by the confidence and
    strength found within Seoul women,
    HERA created BLACK CUSHION to provide
    a thin layer
    of makeup that blends in
    with the skin seamlessly
    for coverage
    that lasts for up to 24 hours.

    HERA BLACK CUSHION

▪ THE NEW BLACK ▪

BLACK CUSHION has been perfected
through the voice of BLACK CUSHION
users living in Seoul today.

HERA BLACK CUSHION

INSPIRED BY
BLACK LOVERS

BLACK CUSHION has been much loved
by Seoul women since its release in 2017

HERA listened to the voice of
BLACK CUSHION fans and has, at last,
perfected BLACK CUSHION with
improved
strengths and fewer
negative attributes.

▪ HERA BLACK CUSHION ▪ ESSENCE OF BLACK

  • Super blendable layerless formula

    It offers a thin layer of full coverage
    that blends into the skin
    and sets down
    to a flawless matte finish.
  • 24-hour stay

    It ensures the four properties of coverage –
    seamless blending, full coverage,
    non-caking
    matte finish, and color without darkening –
    for over 24 hours to give the perfect makeup look.
  • ASIAN SKIN FIT SHADE

    A full range of shades, specially designed
    for Asian women's skin tones
    and the foundation
    formula, flatters the natural skin tone.
  • NEW BLACK design

    The perfection of BLACK is revealed not only
    through the design,
    but also in the very first
    moment of use.

Complete Black Design

Nothing redundant with
only the essence remaining in new BLACK

NEW BLACK DESIGN

HERA BLACK CUSHION
  • NEW SYMBOL
    NEW SYMBOL

    A new symbol from HERA
    that's minimal yet still has
    presence.

    The symbol has an overlap of
    two lowercase h's that together
    resemble an uppercase H.
    It closely
    mirrors the women
    of Seoul today
    - not defined
    by one single difinition

  • MAGNETIC OPEN SYSTEM
    MAGNETIC OPEN SYSTEM

    Simple opening / closing
    without a button
    as BLACK leaves nothing
    but the essence.

  • HERA BLACK CUSHION
    ANGLE OF HINGE
    ANGLE OF HINGE

    The angle of the hinge has
    been designed to
    improve
    the BLACK CUSHION
    experience.

  • ALL BLACK
    ALL BLACK

    The richly saturated,
    signature BLACK color and
    sophisticated
    gold symbol
    come together to complete
    the True BLACK design.

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